The new iPod Nano comes in a variety of new colors and a much smaller package. The idea of the iPod's as 'flavors' came to me when I started to think about the compactness and the different colors it was available in. Chewing gum has taken off in the past few years into something that is advertised everywhere you go, sporting new crazy flavors and bold stylish packaging. I felt using the analogy of the iPod being packaged as gum was highly effective in conveying both the smaller size and the new colors.